Modelling and Simulation Diagnostic Service

Do you ever feel like this?
• There are good tools out there but I don’t know where to start.
• I’m commissioning a study of my service, but I need time to get my ideas straight.
• I’d like to model a service: what do I do?

If so, the Cumberland Initiative can help.

Who is this for?

We are increasingly encountering people who want a better understanding of the problems they face in providing their service. They sense that models, backed by numbers, have a role to play, but there are so many questions to be answered first. This service is for those people.


Modelling and simulation used in health and care services is significantly more immature compared to other sectors. And yet, the challenges faced and the risks entered into without test-beds for innovation, are significant and growing. Whether these being capacity constraints in urgent care, complexity arising from demographic changes, or questions of efficiency there are proven benefits from applying simulation and modelling techniques.

The Cumberland Initiative is championing the wider adoption of these techniques and has brought together clinicians, academics and industrial partners to promote adoption and spread. A recent report provides accessible examples of such methods in action.


The Cumberland Initiative recognises that developing a specification to use modelling and simulation, either in one-off projects or as part of an organisation’s skills development, presents a maze of confusing options. Whether these being about embedding a systems thinking perspective, or finding the critical questions to unlock the power of modelling and simulation, people need a analytical friend and a road map.

The Cumberland Initiative is therefore offering a Simulation and Modelling Diagnostic at a fixed price of £15k (+ VAT?) lasting no more than 8 weeks from receipt of contract, which will:
• Respond to an initial outline of your need.
• Run a local half-day event that provides a ‘sand-pit’ for initial scoping of your requirements and relevant what-if questions.
• Introduce you to a leading academic from a partner University and at least one company.
• Provide eight copies of our introductory workbook: Modelling and Simulation Techniques for Supporting Healthcare Decision Making: A Selection Framework.
• Provide a diagnostic report that identifies the potential modelling and simulation approaches that best fit your requirements.
• Create a schedule of work or specification that you can use in a bid.

The Cumberland Initiative has its own checks and balances, and members operate in a way that ensures conflicts of interest are clearly identified and declared. This ensures that you get the best independent advice, whilst also enabling you to engage appropriate further support if you decide to.

What next?

Contact us with an outline of the challenge you believe can be addressed through the use of modelling and simulation. There is no fixed pro-forma, although some context would be helpful.